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Profitable Launch
Within 18 Months
LATAM Market Entry for $1B+ PeripheralsCo
Market EntryLATAMConsumer ElectronicsChannel Strategy
Context
Global peripherals company (computer accessories) wanted to expand into South America - an underpenetrated but growing digital market.
Challenge
The company needed to understand whether its existing product line and go-to-market approach would work in South America, or whether genuine localization was required.
Approach
- 01Researched tech adoption trends, segmented users by device, income, and behavior
- 02Identified competitive white space and differentiation opportunities
- 03Mapped distribution and sales channels, built partner strategy spanning retail, e-commerce, and B2B
- 04Developed geo-specific marketing campaigns and pricing calibrated to local purchasing power
Results
Profitable market launch within 18 months
Curated product line tailored to South American preferences
Multi-channel distribution strategy across retail, e-commerce, and B2B
Key Insight
"Lift-and-shift from other regions doesn't work - you need genuine localization of product, pricing, and channel strategy."